Monitoring & Listening Platform

The marketing environment is as changeable as the weather – and can seem just as unpredictable. New products appear on the shelves and others are re-branded. Advertising campaigns are launched all over, prices are pushed upward and downward, brand ambassadors change and new competitors emerge while others fade into the background.

A whirlwind of short- and long-term changes can occur, and immediate consumer reactions can be detected through online activity. Forum discussions and social network status updates appear before the change in income is felt at the point of sale or shifts in demand become apparent in the inventory.

Buzzilla's monitoring and control system connects you to these reactions in real time, continuously tracking every topic that’s relevant to your business. Every conversation about your just-launched campaign, your competitor's new packaging, or announcements from your CEO is documented and analyzed for your benefit.

This ongoing monitoring provides an up-to-the-minute “situation report” of online conversations about the brand, company, and product category, reflecting consumer opinions and experiences in the constantly changing brand-scape. Buzzilla's system locates all mentions of predefined terms and sends an immediate email alert whenever they occur. You'll know exactly what people are saying about you the instant they say it.

B/Pulse

  • A monitoring license for the subscriber, including full access to the Brand Monitoring System
  • Predefined topic profile relating to the company's field of business
  • Alert message service for up to 5 users

B/Active

  • Predefined topic profile relating to the company's field of business
  • Manual monitoring of conversation arenas relevant to the brand and its environment
  • Manned monitoring service during work hours (9am-6pm)
  • Monitoring license for the subscriber, including full access to the Brand Monitoring System
  • Email alert service for up to 5 users
  • Weekly or monthly service packages

B/Active 24/7

  • Predefined topic profile relating to the company's field of business
  • Manual monitoring of conversation arenas relevant to the brand and its environment
  • 24/7 manned monitoring service (including weekends)
  • Monitoring license for the subscriber, including full access to the Brand Monitoring System
  • Email alert service for up to 5 users
  • Daily, weekly or monthly service packages

B/Planning

  • Monitoring license for 5 subscribers, which includes full access to the Brand Monitoring System
  • Unlimited topic profiles
  • Email alert service not included